Online international outshopping experience: Proposition of a research model

Abstract

International outshopping when performed on the internet has hardly been investigated. Based on a literature review, this article develops a conceptual framework identifying online outshopping antecedents. Six antecedents and a moderating variable of online purchase intention are proposed. Implications and research avenues are discussed.

Keywords

cross-border outshopping ethnocentrism international internet shopping experience trust

Get full access to this article

View all access options for this article.

References

Acharya

Elliott

(2003) Consumer ethnocentrism, perceived product quality and choice: An empirical investigation. Journal of International Consumer Marketing 15(4): 87–115.

Alba

Lynch

Weitz

Janiszewski

Lutz

Sawyer

Wood

(1997) Interactive home shopping: Consumer, retailer, and manufacturer incentives to participate in electronic marketplaces. Journal of Marketing 61(3): 38–53.

Anderson

Srinivasan

(2003) E-satisfaction and e-loyalty: A contingency framework Psychology & Marketing 20(2): 123–138.

Baruca

Zolfagharian

(2012) Cross-border shopping: Mexican shoppers in the US and American shoppers in Mexico. International Journal of Consumer Studies 27(4): 360–366.

Bearden

Netemeyer

Teel

(1989) Measurement of consumer susceptibility to interpersonal influence. Journal of Consumer Research 15(1): 473–481.

Becerra

Korgaonkar

(2011) Effects of trust beliefs on consumers’ online intentions. European Journal of Marketing 45(6): 936–962.

Bressolles

Nantel

(2004) Electronic service quality: A comparison of three measurement scales. Paper presented at the 33rd EMAC Conference, 18–21 May, Murcia, Spain.

Chang

Cheung

Lai

(2005) Literature derived reference models for the adoption of online shopping. Information & Management 42(4): 543–559.

Chen

Dibb

(2010) Consumer trust in the online retail context: Exploring the antecedents and consequences. Psychology & Marketing 27(4): 323–346.

10.

Chu

Kim

(2011) Determinants of consumer engagement in electronic word-of-mouth (eWOM) in social networking sites. International Journal of Advertising 30(1): 47–75.

11.

Chryssochoidis

Krystallis

Perreas

(2007) Ethnocentric beliefs and country-of-origin (COO) effect: Impact of country, product and product attributes on Greek consumers’ evaluation of food products. European Journal of Marketing 41(11/12): 1518–1544.

12.

Clark

Goldsmith

(2006) Interpersonal influence and consumer innovativeness. International Journal of Consumer Studies 30(1): 34–43.

13.

Dabholkar

Bagozzi

(2002) An attitudinal model of technology-based self-service: Moderating effects of consumer traits and situational factors. Journal of the Academy of Marketing Science 30(3): 184–201.

14.

Davis

(1989) Perceived usefulness, perceived ease of use, and user acceptance of information technology. MIS quarterly 13(3): 319–340.

15.

Davis

Venkatesh

(1996) A critical assessment of potential measurement biases in the technology acceptance model: Three experiments. International Journal of Human–Computer Studies 45(1): 19–45.

16.

Dmitrovic

Vida

(2007) An examination of cross-border shopping behaviour in South-East Europe. European Journal of Marketing 41(3/4): 382–395.

17.

e-Marketer. (2013) Ecommerce sales topped $1 trillion for first time in 2012. Available at: www.emarketer.com/Article/Ecommerce-Sales-Topped-1-Trillion-First-Time-2012/1009649 (accessed 10 April 2013).

18.

Forrester. (2010) US cross-border online shoppers. Available at : www.forrester.com/US+CrossBorder+Online+Shoppers/fulltext/-/E-RES56394 (accessed 30 May 2013).

19.

Forrester. (2013) The state of Canadian online retail. Available at: www.forrester.com/The+State+Of+Canadian+Online+Retail+8212+2013/fulltext/-/E-RES92701 (accessed 30 May 2013).

20.

Gefen

Karahanna

Straub

(2003) Inexpericence and experience with online stores: The importance of TAM and Trust. IEEE Transactions on Engineering Management 50(3): 307–321.

21.

Guo

Wang

(2009) A study of cross-border outshopping determinants: Mediating effect of outshopping enjoyment. International Journal of Consumer Studies 33(6): 644–651.

22.

Helme-Guizon

(2001) Le comportement du consommateur sur un site marchand est-il fondamentalement différent de son comportement en magasin? Proposition d’un cadre d’appréhension de ses spécificités. Recherche et Applications en marketing 16(3): 25–38.

23.

Herrmann

Beik

(1968) Shoppers’ movements outside their local retail area. Journal of Marketing 32(4): 45–51.

24.

Hoffman

Novak

(1996) Marketing in hypermedia computer-mediated environments: Conceptual fondations. Journal of Marketing 60(3): 50–68.

25.

Hoffman

Novak

Peralta

(1999) Building consumer trust online. Communications of the ACM 42(4): 80–85.

26.

Jayawardhena

(2004) Personal values’ influence on e-shopping attitude and behavior. Internet Research 14(2): 127–138.

27.

Johnson

Bellman

Lohse

(2003) Cognitive lock-in and the power law of practice. Journal of Marketing 67(2): 62–75.

28.

Kabadayi

Lerman

(2011) Made in China but sold at FAO Schwarz: Country-of-origin effect and trusting beliefs. International Marketing Review 28(1): 102–126.

29.

Karahanna

Straub

Chervany

(1999) Information technology adoption across time: A cross-sectional comparison of pre-adoption and post-adoption beliefs, MIS Quarterly 23(2): 183–213.

30.

Keen

Wetzels

De Ruyter

Feinberg

(2004) E-tailers versus retailers: Which factors determine consumer preferences. Journal of Business Research 57(7): 685–695.

31.

Kim

Ferrin

Rao

(2009) Trust and satisfaction, two stepping stones for successful e-commerce relationships: A longitudinal exploration. Information Systems Research 20(2): 237–257.

32.

Kim

(2004) Predicting online purchase intentions for clothing products. European journal of Marketing 38(7): 883–897.

33.

Kwak

Jaju

Larsen

(2006) Consumer ethnocentrism offline and online: The mediating role of marketing efforts and personality traits in the United States, South Korea, and India. Journal of the Academy of Marketing Science 34(3): 367–385.

34.

Lau

Sin

LYM

Chan

KKC

(2005) Chinese cross-border shopping: An empirical study. Journal of Hospitality & Tourism Research 29(1): 110–133.

35.

Lee

Paswan

Ganesh

Xavier

(2009) Outshopping through the internet: A multicountry investigation. Journal of Global Marketing 22(1): 53–66.

36.

Lee

Turban

(2001) A trust model for consumer internet shopping. International Journal of electronic commerce 6(1): 75–92.

37.

Lemoine

J.-F

Notebaert

J-F

(2011) Agent virtuel et confiance des internautes vis-à-vis d’un site Web. Décisions Marketing 61: 47–53.

38.

Lewis

(2006) The effect of shipping fees on customer acquisition, customer retention, and purchase quantities. Journal of Retailing 82(1): 13–23.

39.

Lumpkin

Hawes

Darden

(1986) Shopping patterns of the rural consumer: Exploring the relationship between shopping orientations and outshopping. Journal of Business Research 14(1): 63–81.

40.

MacInnis

(2011) Un cadre pour les contributions conceptuelles en marketing. Recherche et Applications en Marketing 26(4): 89–116.

41.

McKnight

Choudhury

Kacmar

(2002) The impact of initial consumer trust on intentions to transact with a web site: a trust building model. The Journal of Strate.g.ic Information Systems 11(3): 297–323.

42.

Nantel

Glaser

(2008) The impact of language and culture on perceived website usability. Journal of Engineering and Technology Management 25(1): 112–122.

43.

Nijssen

Herk

(2009) Conjoining international marketing and relationship marketing: Exploring consumers’ cross-border service relationships. Journal of International Marketing 17(1): 91–115.

44.

Park

Kim

(2003) Identifying key factors affecting consumer purchase behavior in an online shopping context. International Journal of Retail & Distribution Management 31(1): 16–29.

45.

Park

Lee

(2009) Antecedents of online reviews’ usage and purchase influence: An empirical comparison of US and Korean consumers. Journal of Interactive Marketing 23(4): 332–340.

46.

Peck

Childers

(2003) To have and to hold: The influence of haptic information on product judgments. Journal of Marketing 67(2): 35–48.

47.

Piron

(2002) International outshopping and ethnocentrism. European Journal of Marketing 36(1/2): 189–210.

48.

Ramus

Nielsen

(2005) Online grocery retailing: What do consumers think? Internet Research 15(3): 335–352.

49.

Riecken

Yavas

(1988) A taxonomy of outbuyers: A new perspective. International Journal of Retailing 3(1): 5–15.

50.

Shankar

Smith

Rangaswamy

(2003) Customer satisfaction and loyalty in online and offline environments. International Journal of Research in Marketing 20(2): 153–175.

51.

Shim

Eastlick

Lotz

Warrington

(2001) An online prepurchase intention model: The role of intention to search. Journal of Retailing 77(3): 397–416.

52.

Shimp

Sharma

(1987) Consumer ethnocentrism: Construction and validation of the CETSCALE. Journal of Marketing Research 24(3): 280–289.

53.

Sirdeshmukh

Singh

Sabol

(2002) Consumer trust, value, and loyalty in relational exchanges. Journal of Marketing 66(1): 15–37.

54.

Sullivan

Kang

(1997) Information sources and motivational attributes of Canadian cross-border shoppers: A pilot study. International Journal of Commerce and Management 7(1): 88–107.

55.

Sullivan

Lavoie

(1995) Metropolitan Montrealers’ cross-border shopping practices, in American Colle.g.iate Retailing Association Meeting, New York, USA.

56.

Sullivan

Bonn

Bhardwaj

DuPont

(2012) Mexican national cross-border shopping: Exploration of retail tourism. Journal of Retailing and Consumer Services 7(1): 88–107.

57.

Timothy

Butler

(1995) Cross-border shopping: A North American perspective. Annals of Tourism Research 22(1): 16–34.

58.

Varadarajan

Yadav

(2002) Marketing strategy and the Internet: An organizing framework. Journal of the Academy of Marketing Science 30(4): 296–312.

59.

Viswanathan

Torelli

Yoon

Riemer

(2010) ‘Fish out of water’: Understanding decision-making and coping strategies of English as second language consumers through a situational literacy perspective. Journal of Consumer Marketing 27(6): 524–533.

60.

Wang

Doss

Guo

(2010) An investigation of Chinese consumers’ outshopping motives from a culture perspective: Implications for retail and distribution. International Journal of Retail & Distribution Management 38(6): 423–442.

61.

McGehee

(2012) Shopping behavior of Chinese tourists visiting the United States: Letting the shoppers do the talking. Tourism Management 33(2): 427–430.