Perception without awareness of supraliminal stimuli: A critical review and a proposition for an integrated model

This article offers a critical review of marketing research focused on the effects of supraliminal stimuli perceived in the absence of awareness. On the basis of findings emerging from the literature related to memory accessibility, likelihood of inclusion in the consideration set, evaluation and likelihood of consumer choice, we progressively derive 10 research proposals. Finally, we propose an integrated model and outline priority avenues for future research.