Islam and ideology at the movies: Prototypes,stereotypes,and the political economy

Abstract

Marketing controversial Islamic images in Western settings led recently to several deaths. Consumer researchers should examine the societal impact of such ideologically laden commercial representations. Our research analyses and interprets the stereotypes applied to Muslims in American motion pictures, within a political economic framework that incorporates notions of historic Western colonial/postcolonial perspectives.

Keywords

cinema motion pictures prototypes representation of Islam stereotypes

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