My experience as Editor-in-Chief of Recherche et Applications en Marketing : The memory of a pioneer

My experience as Editor-in-Chief of the journal Recherche et Applications en Marketing (RAM) is that of a pioneer with the specific challenges and constraints of the years 1987 to 1990 of scientific publishing: to publish in a brand-new French-language journal original and relevant research submitted by a community of researchers not necessarily yet familiar with this activity; to manage a review process based on the highest international standards, in the specific technical context of this time.