Review of the Evolution of Medical Information in Light of Changes in the External Landscape

Over the past 25 years, biopharmaceutical companies have faced and adapted to an external landscape that has grown increasingly complex and challenging. Medical information departments have played a fundamental role in the globalization process through their development of multichannel customer-facing resources that address the complexities with innovative solutions. The authors conducted a survey to determine key components of the globalization of medical information departments in large biopharmaceutical companies. In this article, they present survey findings and propose key components to the globalization process in medical information. Finally, they offer considerations for providing more patient-focused responses and processes for evaluating the impact of the medical information department in a global framework through the multifaceted measurement of customer satisfaction.