A Study on Islamic Consumerism from a Cultural Perspective

The Muslim market, which has been treated as a minor niche market until recently, has grown to a sizeable scale and is becoming one of the fastest growing markets in the world, with an annual Muslim population growth of 2.9 percent and resulting increasing purchasing power. Considering the significance of a new emerging Muslim market, the purpose of this study is to explore the impact of the growing Muslim identity on Islamic consumerism and its future. Focusing on Muslim youth, the study will delve into the Islamic religious attitudes toward global consumerism, the current situation of the Muslim market influenced by the intensification of Muslim identity and its future trend, as well as various case studies related to Muslim identity and its impact on recent consumption patterns. The result of the study would suggest a new direction for Korea in establishing a successful future marketing strategy in the Muslim market.