Abstract
I am happy to share the current issue of Business Perspectives and Research. The articles have been selected from diverse fields.
Kabiraj, Upadhya, and Vij have studied wine festivals as a unique tourism product for enhancing the brand image of a destination. In their study “Exploring the Factors Affecting the Behavioral Intention of Visitors in Wine Festival: The Case of China Dalian International Wine and Dine Festival”, they have focused on the motivation behind participation in the wine festivals and investigated the influence of motivation factors on the perception of festivals cape, satisfaction, and behavioral intentions. The study was done in China, which is the third-largest wine-consuming country in the world and has been organizing wine and food-focused festivals.
Khan and Rabbani in their study “Explaining the Growth Potential of a Market Leader and Challenger: Evidence from Japan’s Telecommunications Services Industry” have delved into the growth potential of the market leader and market challenger in Japan’s telecommunications services industry. Using the price–earnings ratio (P/E) and market-to-book-value-of-equity ratio (MV/BV) as indicators of growth potential, the study shows that the market challenger’s growth potential is significantly higher than that of the market leader, even after controlling for firm size, liquidity, profitability, leverage, cash flow, and age.
Ugheoke in the study “Does Organizational Culture Matter in Managerial Role and High Performance Achievement? Lessons from Nigeria SMEs” has explored how managers influence high-performance achievement among small firms and how their role is being strengthened by organizational culture. The study is relevant in emphasizing how SMEs should focus on building market-related competitive capability to capture the emerging market prospects in these economies.
Bhattacharya and Gandhi have reviewed the Sukanya Samriddhi Yojana (SSY) launched by the Government of India (GOI) for the girl child, to take care of their education and marriage.
In the conceptual article “Psychological Contract for People Development and Organizational Sustainability”, Rao has examined different aspects of the psychological contract and has proposed that relational psychological contract may help in sustainable human development and organizational sustainability, whereas a transactional psychological contract would moderate the relationship between sustainable human development and organizational sustainability.
Chakraborty and Biswas in “Enlivening Workplace Climate Through Strategic Human Resource Management Initiatives: Unleashing Its Efficacy” have explored the impact of strategic human resource management practices on organizational climate and organizational performance.
Hanaysha in his research “Impact of Price Promotion, Corporate Social Responsibility, and Social Media Marketing on Word of Mouth” has shown that corporate social responsibility and social media marketing have a significant positive impact on consumers’ word of mouth. The result has enriched the understanding of the importance of these marketing strategies in shaping word of mouth for fast-food restaurants in Malaysia.
I hope you will find the articles interesting and enriching.