Selections From the ABC 2025 Annual International Conference,Long Beach,California,USA: Classroom Activities for Teaching Persuasive Skills in the Business Communication Classroom

Abstract

This article presents a curated collection of six teaching innovations presented at the Association for Business Communication 90th conference in Long Beach, California, as well as online, in October 2025. These My Favorite Assignment (MFA) presenters demonstrated various activities in helping students learn skills in communicating persuasively within business contexts. This My Favorite Assignment 33rd edition introduces readers to a wide variety of classroom-ready ideas that integrate persuasive skills. Teaching support materials—instructions to students, stimulus materials, slides, rubrics, frequently asked questions, links, and sample student projects—are downloadable from the Association for Business Communication website.

Keywords

Persuasion rhetoric presentations business communication

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