Abstract
This article introduces a semester-long group podcasting project that applies a popular management framework in an undergraduate Principles of Management course. Student teams analyze a publicly listed company and present their findings in a 10- to 15-minute podcast episode. The project emphasizes collaboration, application of theory, and professional communication. Following completion of the project, students will be able to identify and explain the principles of the well-known model, strengthen communication skills, work more effectively in groups, and manage a project such as producing a podcast episode. The scaffolded design advances students through Bloom’s Revised Taxonomy, from comprehension to application, analysis, and creation. By integrating theoretical foundations, clear deliverables, and a step-by-step recording guide, the project extends prior work on student-generated media and offers instructors a structured, replicable exercise that enhances experiential learning in management and beyond.
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