Behavioral insights for minimizing loneliness during the COVID-19 pandemic

Social distancing is a necessary policy with an unfortunate name. Although maintaining geographical, or physical, distance from one another is important for slowing the spread of COVID-19, people should strive to maintain social connections even while physically apart. That is because the lack of connection and the attendant loneliness that can result from physical distancing are not benign: loneliness can impair well-being and harm health. In this article, we review evidence demonstrating the ill effects of loneliness and summarize actions that psychological science suggests can enhance social connection during the COVID-19 pandemic despite physical distancing. We also discuss ways that governments, nonprofit organizations, and for-profit organizations can help motivate people to adopt these actions. Efforts to mitigate the medical risks of COVID-19 should not have to exacerbate the public health problem of loneliness.