Abstract
The 5th Global Conference on Creating Value will be held in Kanazawa, Japan on 2–4 September 2022. See CreatingValueConference.org. The Call for Papers is attached.
The co-chairs are Prof Youji Kohda of the Japan Advanced Institute of Science and Technology, Japan and Gautam Mahajan, Founder Editor of the Journal of Creating
Value jcv.sagepub.com and Mentor of the Creating Value Alliance, CreatingValue.co
Nima Farschi chairs the Americas committee, Edyta Rudawska the Europe committee and Jay Shah, the Asia committee.
Confirmed speakers include:
Prof Phil Kotler, Northwestern University and the father of Modern Marketing
Dr Jim Spohrer, IBM Research
Kan Hiroshi Suzuki (Tokyo University/Keio University, Japan), Keynote
Steve Vargo (University of Hawaii, USA), Keynote
Ken Kutaragi, Father of PlayStation, Japan
Ambassador Sanjay Kumar Verma, Indian Ambassador to Japan, Japan
Prof Barbara Mroz, Marketing Professor, University of Wroclaw, and Founder PayEye
Prof Philip Sugai, Doshisha University, and Director Creating Value Research Center, Japan
Dr Rabi Mishra, Director College of Supervisors, the Reserve Bank of India, India
Dr Vinnie Jauhari, Microsoft, India
Ms Lisa Dalsgaard of GoodiePack, Denmark
Raul Amigo, Umuntu CX Design, USA
Call for Papers
5th Creating Value Conference
Kanazawa, Japan
2–4 September 2022
The Creating Value Conference is for business leaders and academics to assess and co-create how to build ‘value’ in a turbulent twenty-firstcentury global economy. The Creating Value Alliance is an international movement to increase our understanding of the concept of value and, moreover, to find and promote ways of creating value consciously and more abundantly (and destroy less value). This, in turn, will allow us to operate more effectively, to build social value and to thrive and be ready for the challenges of a constantly changing and disruptive world (Gautam Mahajan). The Creating Value Conference takes place in a different place every year, and this year, we are honoured to announce that the conference will be co-hosted by Creating Value Alliance and Japan Advanced Institute of Science and Technology.
Call for Papers
Creating Value in Business
Creating Value Through AI and Digitalization
Creating Value in Society
Competitive Paper Sessions
The Creating Value Conference welcomes both empirical and theoretical papers related to all aspects of value creation across disciplines. Papers that connect science with practice and those that explore interesting new concepts, directions, and important developments in sales are especially encouraged. Competitive papers should be submitted to burgdorff@business.aau.dk following the submission guidelines of the Journal of Creating Value. Extended abstracts of maximum 3,000 words are also accepted.
Competitive papers are reviewed following a double-blind process and accepted papers will be presented during the conference.
There will be awards for the Conference Best Empirical Paper and the Conference Best Theoretical Paper as well as the best doctoral paper.
Poster Sessions
The Creating Value Conference welcomes posters for a joint poster session. Maximum 500 words submitted to burgdorff@business.aau.dk
Key dates for competitive papers are as follows:
Competitive papers submission deadline: 15 May 2022
Co-chairs decision to authors: 15 June 2022
Final formatted paper version deadline: 1 August 2022
All proceedings will be published digitally following the conference. At least, one author must be present at the conference to present accepted papers.
Conference Logistics
If there is a good connecting flight from Haneda or Narita to Komatsu Airport near Kanazawa, it would be convenient. There is a connecting bus from Komatsu Airport to Kanazawa city that takes about an hour.
Komatsu Airport ↓ (Komatsu Airport Limousine Bus, 1150yen) ↓ JR Kanazawa Station, where JR = Japan Railway
The other way is to take the JR Narita Express from Narita Airport to JR Tokyo Station, then take the Hokuriku Shinkansen from JR Tokyo Station to Kanazawa Station, the last stop. (You can buy your ticket, including seat reservation, at Narita Airport.)
From Haneda Airport, you can also take JR to JR Kanazawa Station. It may be easier to take a limousine bus from Haneda Airport to Tokyo Station. I think it is better to buy a ticket for the Hokuriku Shinkansen at Tokyo Station.
B. JR Kanazawa Station to the Conference Venue
Venue: Kanazawa Bunka Hall (15-1 Takaoka-machi, Kanazawa, Japan 920-0864)
JR Kanazawa Station ↓ (Bus, 200yen, Taxi, about 1000yen, On foot 20 minutes) ↓ Kanazawa Bunka Hall
Unlike Tokyo and Kyoto, Kanazawa is a small city. The location of the conference is a bit far from Kanazawa Station, but it is within walking distance.
See the map. (Marked Kanazawa Culture Hall on the map = Kanazawa Bunka Hall)
The map says that the distance from JR Kanazawa Station to the conference venue is 1.6 km. (The scale is shown on the lower right.)
C. Hotels in Kanazawa City
Since the Hokuriku Shinkansen (a bullet train which connects JR Tokyo Station and JR Kanazawa Station) was built, the number of tourists has increased and there are many new hotels in the city now. In fact, there are many hotels near the conference venue within walking distance.
News from Our Centres
The Value Research Center, Doshisha University
The Value Research Center (VRC) in Kyoto Japan was officially established as an independent research centre at Doshisha University on 1 November 2021. Our team conducts research and outreach to develop a system for measuring, monitoring, assessing and reporting on value creation and destruction impacts that organizations make on their most important stakeholders. These include (a) the organization itself, as well as its (b) shareholders or owners, (c) customers, (d) employees, (e) partners, (f) the society within which it operates and (g) the planet. In light of the same, the VRC has developed an 81-goal value model (VM) and is looking to implement it across verticals, industries and geographies.
Our research brings together and integrates concepts from marketing (value and service) economics (macro and micro economic theory), accounting (sustainability reporting and integrated reporting), technology (data pods, distributed ledger technology and AI), sustainability (net zero, biodiversity, etc.), finance (firm value, shareholder value, etc.). For these efforts to succeed we must work with top researchers and practitioners across all of these fields not only in Japan but globally. Towards this end we plan to hold activities across three areas, including (a) VM validation, (b) financial model development and (c) distributed data, distributed ledger technologies, and artificial intelligence (AI) system development for measuring value. In addition to these three research tracks, we intend to (d) widely disseminate our research findings through international academic and business conferences, journal articles and books as well as hosting an annual value summit here on the Doshisha University campus.
While research on value has been conducted for centuries, to date, no researcher or organization has brought these results and concepts together into a clear and comprehensive model that spans across these seven stakeholder groups. In order to help humanity, achieve solutions to the most important and pressing challenges facing us today, the aim of our collective efforts is to provide such a model as a service to governments, businesses and academic researchers globally.
Value Research Center website:
Japan Advanced Institute of Science and Technology
Japan Advanced Institute of Science and Technology (JAIST) is the first higher education institution in Japan that offers only graduate programmes; it does not have any undergraduate programme (
The Value School of Kobe University
The Value School of Kobe University was established in April 2020, and two years will have passed. As of the end of January 2022, there are 108 students enrolled (78 undergraduate students and 30 graduate students).
As the school is not an independent department, all students belong to other faculties. In 2021, we invited Professor Yasuhiro Yamakawa (Babson University) to give an intensive lecture, and the results were reflected in our field-based learning programme. We published two books in 2021. The first is the Concept of Value Creation (Nihon Hyoronsha), which explains our model of value creation, and the second is the Education of Value Creation (Kobe University Press), which summarizes the educational system of the school. See
The Center for Social Value Creation
The Center for Social Value Creation (CSVC) housed within the University of Maryland’s Robert H. Smith School of Business serves to educate, engage and empower the Smith community and the world to create a better world through business. We aim to do this through thought-provoking dialogue, hands-on experiences, and thought leadership. This spring, we are filling all three of these pillars through our programmatic and research efforts. In January, the Center released our first journal, namely, Journal of Social Value Creation, a multidisciplinary research journal comprising the final deliverables from undergraduate students who participated in our first-ever Research Impact Fellowship. These students worked on their research throughout the summer of 2021, each with unique topics that tie to the UN’s sustainable development goals, and their work can be read here. We are also launching the latest iteration of the Impact Consulting Fellowship, one of the Center’s most awarded programmes, which pairs cross-functional student teams with impact-driven organizations for pro-bono consulting projects. The CSVC is also hosting two case competitions this Spring, the first being in collaboration with PepsiCo focused on sustainable sourcing and the second being in partnership with Impact Competition. The Center is launching two new forms of thought leadership in the Spring. The Center is excited to host our first-ever ESG Conference for faculty, researchers and industry leaders in ESG and sustainable business on 6 May. This Spring, CSVC is also creating a State of Social Value Creation report where we are exploring how 120 corporations across 10 industries incorporate social value creation into their business model. This study will introduce new perspectives on how social value creation is being implemented in practice, and offer insights that are at the forefront of social impact as we know it. To stay updated on the latest CSVC news and learn more, visit our website here.