Creating Value Alliance (CVA) is an international leading movement in the field of value creation. It is chaired by Gautam Mahajan and involves creative thought leaders – researchers and practitioners. CVA aims to develop value creation through a variety of manners. Please join for free at creatingvalue.co
Value Schools and Centres
Madden Center for Value Creation – USA: It is a research centre managed by Siri Terjesen, Executive Director. The centre was founded to advance knowledge on value creation. It is a part of the Florida Atlantic University. The centre fulfils three missions: Promoting value creation, contributing to a worldwide educational platform and focusing academic research on the firm.
The Madden Value Center offer students, researchers and practitioners the opportunity to be trained and receive a certificate on value creation in partnership with Florida Atlantic University’s College of Business Executive Education. This program has attracted many community members who delivered positive feedback regarding this opportunity. So, be the first to enroll and get a value creation certificate from the Madden Value Center. It has created value for many leaders. See https://business.fau.edu/centers/madden-center-for-value-creation/advisory-board/index.php
Center for Social Value Creation – USA: It is affiliated to the Robert H. School of Business at the University of Maryland. It aims at educating, engaging and empowering Smith Community to create value. It is directed by Nima Farshchi.
Creating Value School – Japan: It is managed by Youji Kohda. The school is a part of the Japan Advanced Institute of Science and Technology and aims at developing programs on creating value. It does so from the perspective of ‘knowledge creation’ in the workings of nature, society, organizations and the individual. In considering the direction in which society should progress from here on, the school’s community believes that the very concept of ‘knowledge’ is crucial. It is necessary to address the essential questions of ‘what is knowledge, how does it help people, and how is it created?’ With new viewpoints of ‘knowledge’, and without confinement to existing academic disciplines, the School’s approach is to freely use every means to tackle an array of issues in thinking about the future.
Value School, Kobe University School – Japan: It develops new education for creating value through two main concepts: value emergence and value design. It is managed by Hisashi Tamaki. It also gives certificates. See http://www.value.kobe-u.ac.jp/about/members.html
Value Research Center, Kyoto – Japan: It is chaired by Philip Sugai . The purpose of the centre is to research and develop a system for measuring, monitoring, assessing and reporting onvalue creation and destruction impacts that organizations make on various stakeholder groups including (1) the organization itself, as well as its (2) shareholders or owners, (3) customers, (4) employees, (5) partners, the (6) society within which it operates and (7) the planet.
The Value Creation Wheel Lab at Nova SBE – Portugal: It aims at building a community dedicated to the development of talent and knowledge impacting the world. It is chaired by Luis Filipe Lages.
Customer Value and Sales Research Center at Aalborg University Business School – Denmark: It is chaired by Karina Burgdorff Jensen. The centre focuses on promoting and facilitating a new integrating dialogue for innovative value co-creation in sales in collaboration with the leading partners.
Conferences
Apart from the centres, CVA organizes annually the Global Conference on Creating Value. The 6th edition was held at the University of Maryland from October 19th to 21st, 2023. Insightful thoughts have been shared by many researchers and practitioners. Check out related information on https://www.rhsmith.umd.edu/centers-initiatives/social-value-creation/events/conference-creating-value
Special Issues and Journal Articles
The Journal of Creating Value (JCV) offers researchers and practitioners the opportunity to publish outstanding articles on different trending topics.
Some selected articles on value creation
Boukouyen, F., & Mahajan, G. (2021). Raising awareness on value creation through movements: Zooming in on creating value alliance. Journal of Creating Value, 7(2), 272–281. https://doi.org/10.1177/23949643211046477
Davidow, M. (2021). Gautam Mahajan and Walter Vieira, customer value starvation can kill. Journal of Creating Value, 7(1), 135–139. https://doi.org/10.1177/23949643211011892
Kotler, P. (2020). Where does consumerism stand today? Journal of Creating Value, 6(2), 144–148. https://doi.org/10.1177/2394964320962868
Mahajan, G. (2017). Value dominant logic. Journal of Creating Value, 3(2), 217–235. https://doi.org/10.1177/2394964317730655
Sugai, P. (2021). The definition, eating Value, 7(2), 165–169. https://doi.org/10.1177/23949643211032073
Sugai, P., & Mahajan, G. (2023). Measuring value created for and by stakeholders. Journal of Macromarketing, 43(3), 289–298. https://doi.org/10.1177/02761467231174426
The next special issue in May 2024 will be on Creating Value in Business Ecosystems
Books
The latest CVA book is published by Gautam Mahajan and is entitled ‘Creating Value for Leaders Balancing the Interests of Customers, Employees, Investors, and the Marketplace’. The book contains valuable information about how value should be created and measured by leaders.
Interviews
The series of interviews conducted by Fatiha Boukouyen continues. See Boukouyen, F. (2023). Interview with Professor Philip Kotler. Journal of Creating Value, 9(1), 138–142. https://doi.org/10.1177/23949643231166051
Interview with Jim Spohrer will be published soon. Stay tuned!
