An Empirical Investigation of the Sponsor's Role in Project Initiation

Although most organizational projects have many interested parties or stakeholders, the executive with the fiscal authority, political clout, and personal commitment to see a project through is the project sponsor. Certainly, there are project sponsor tasks associated with the successful completion of a project. Yet, very little research exists that attempts to identify and validate a set of executive sponsor behaviors necessary for successful project implementation. Using a previously established database of project risk avoidance and mitigation strategies that was supplemented by an updated literature search, we examine and classify behaviors associated with the role of a project sponsor. The scope of this exploratory research includes: (1) identifying project sponsor-related behaviors; (2) validating and prioritizing the sponsor behaviors utilizing an established procedure; (3) empirically validating the behaviors; and (4) empirically testing the association of the project sponsor behaviors with various dimensions of project success (project outcomes).