Managerial Strategies for Enhancing Stakeholder Social Acceptance in Wind Farm Projects

Abstract

This study outlines strategies for enhancing stakeholders’ social acceptance of wind farm projects. We analyze social acceptance at the project level in a typical multinational project in Finland, which consists of nine wind turbines and has a budget of €100 million. The main challenges analyzed in the project include communication and public relations, early involvement, and compensating for inconveniences. Overcoming these challenges requires obtaining a social license to operate. Our study shows that there should be a clear strategy in project management whether they intentionally aim for a specific level of standard license to operate: legitimacy, credibility, or trust.

Keywords

social acceptance social license to operate stakeholder engagement wind farm

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