The National Quality Campaign: A Study of its Impact on Industry

This paper presents some findings, based on three studies funded by the Department of Trade and Industry, on the influence of the National Quality Campaign on British industry. The Campaign material has been relatively successful in reaching its prime target of senior management; the majority of respondents have found the material to be useful and believe that the Campaign has benefited their organization in terms of increased awareness of the importance of total quality management. It is also pointed out that people have high expectations of government in continuing to promote national awareness of quality management and disseminating quality-related information. The paper goes on to explore the possible future direction of the Campaign.