This paper reports on the perceptions of effective coaching based on interviews with male professional coaches and players from cricket, rugby league, and rugby union in Australia. It is part of a larger research project into effective coaching in professional sport where the coach's philosophy reflected a key ingredient of a coach's perceived effectiveness. The findings from the current study show that coaches in these professional settings develop programs to assist players in acquiring on- and off-field skills. In addition to this, there is a tendency to focus on learning and improvement as opposed to a win-at-all-costs attitude. These philosophies highlight elements of a Humanistic approach to coaching which focuses on the total development of the person.
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