Book Review: Global Marketing: A Market-Responsive Approach

Burton John (1995), “Composite Strategy: The Combination of Collaboration and Competition,” Journal of General Management, 21 (Autumn), 1–23.

Johanson Jan , and Mattson Lars Gunnar (1988), “Internalization in Industrial Systems,” in Strategies in Global Competition, Hood Neil , and Vahlne Jan-Erik , eds. Beckenham, UK: Croom Helm, 287–314.

Kanter Rosabeth Moss (1994), “Collaborative Advantage: The Art of Alliances,” Harvard Business Review, 72 (July/August), 96–108.

Peters Thomas J. , and Robert H. Waterman (1982), In Search of Excellence: Lessons from America's Best-Run Companies. New York: Harper and Row.

Porter Michael E. (1980), Competitive Strategy. New York: The Free Press.

Porter Michael E. (1986), “Competition in Global Industries: A Conceptual Framework,” in Competition in Global Industries, Michael E. Porter , ed. Boston: Harvard Business School Press.

Porter Michael E. (1990), The Competitive Advantage of Nations. New York: The Free Press.

Solberg Carl A. (1997), “A Framework for Analysis of Strategy Development in Globalizing Markets,” Journal of International Marketing, 5 (1), 9–30.

Turnbull Peter W. , and Valla Jean-Paul (1986), Strategies for International Industrial Marketing: The Management of Customer Relationships in European Industrial Markets. London: Croom Helm.