Comments on Ralph Day's JMR Editorship

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Bettman

James R.

(1970), “Information Processing Models of Consumer Behavior,” Journal of Marketing Research, 7(August), 370–76.

Claycamp

Henry J.

, and Liddy

Lucien E.

(1969), “Prediction of New Product Performance: An Analytical Approach,” Journal of Marketing Research, 6(November), 414–20.

Day

George S.

(1972), “Evaluating Models of Attitude Structure,” Journal of Marketing Research, 9(August), 279–86.

Farley

John U.

, and Winston Ring

(1970), “An Empirical Test of the Howard-Sheth Model of Buyer Behavior,” Journal of Marketing Research, 7(November), 427–38.

Johnson

Richard M.

(1971), “Market Segmentation: A Strategic Management Tool,” Journal of Marketing Research, 8(February), 13–18.

Rao

Vithala R.

, and Katz

Ralph

(1971), “Alternative Multidimensional Scaling Methods for Large Stimulus Sets,” Journal of Marketing Research, 8(November), 488–94.

Urban

Glen L.

, and Karash

Richard

(1971), “Evolutionary Model Building,” Journal of Marketing Research, 8(February), 62–66.