“What's past is Prologue”: Reflections of One Academic's Experience at the Federal Trade Commission

Achrol Ravi S. (1991), “Evolution of the Marketing Organization: New Forms for Turbulent Environments,”Journal of Marketing, 55 (October), 77–93.

Achrol Ravi S. (1997), “Changes in the Theory of Interorganizational Relations in Marketing: Toward a Network Paradigm,”Journal of the Academy of Marketing Science, 25 (1), 56–71.

Achrol Ravi S. and Gundlach Gregory T. (1999), “Legal and Social Safeguards Against Opportunism in Exchange,”Journal of Retailing, 75 (1), 107–124.

Achrol Ravi S. and Kotler Philip (1999), “Marketing in the Network Economy,”Journal of Marketing, 63 (Special Issue), 146–63.

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Bloom Paul N. and Gundlach Gregory T. (2001), Handbook of Marketing and Society. Los Angeles: Sage Publications.

Bloom Paul N. , Gundlach Gregory T. , and Cannon Joseph P. (2000), “Slotting Allowances and Fees: Schools of Thought and the Views of Practicing Managers,”Journal of Marketing, 64 (April), 92–108.

Bradford Kevin D. , Gundlach Gregory T. , and Wilkie William L. (2005), “Countermarketing in the Courts: The Case of Marketing Channels and Firearm Diversion,”Journal of Public Policy & Marketing, 24 (Fall), 284–98.

Cannon Joseph E. , Gundlach Gregory T. , and Achrol Ravi S. (2000), “Contracts, Norms and Plural Form Governance,”Journal of the Academy of Marketing Science, 28 (2), 180–94.

Conwood Co. v. United States Tobacco Co. (2003), 290 F.3d 768 (6th Cir. 2002), cert. denied, 537 U.S. 1148.

Desrochers Debra , Gundlach Gregory T. , and Foer Albert (2003), “Analysis of Antitrust Challenges to Category Captain Arrangements,”Journal of Public Policy and Marketing, 22 (Fall), 201–215.

Dixit Ashutosh , Malhotra Naresh K. , Gundlach Gregory T. , and Allvine Fred C. (2006), “Aggressive and Predatory Pricing: Insights and Empirical Examination in the Airline Industry,”Journal of Public Policy & Marketing, 25 (Fall), 172–87.

Frazier Gary L. (1999), “Organizing and Managing Channels of Distribution,”Journal of the Academy of Marketing Science, 27 (2), 226–32.

Guiltinan Joseph P. and Gundlach Gregory T. (1996), “Aggressive and Predatory Pricing: A Framework for Analysis,”Journal of Marketing, 60 (July), 87–102.

Gundlach Gregory T. (1990), “Predatory Practices in Competitive Interaction: Legal Limits and Antitrust Considerations,”Journal of Public Policy & Marketing, 9, 129–53.

Gundlach Gregory T. (1994), “Exchange Governance: The Role of Legal and Nonlegal Approaches Across the Exchange Process,”Journal of Public Policy & Marketing, 13 (Fall), 246–58.

Gundlach Gregory T. (1995), “Price Predation: Legal Limits and Antitrust Considerations,”Journal of Public Policy & Marketing, 14 (Fall), 278–89.

Gundlach Gregory T. (1996), “Exchange Relationships and the Efficiency Interests of the Law,”Journal of Public Policy & Marketing, 15 (Fall), 185–202.

Gundlach Gregory T. (2002), “Bringing Marketing Insights to Bear on Antitrust Policy and Competitive Conduct,”Journal of Public Policy & Marketing, 21 (Fall), 224–26.

Gundlach Gregory T. (2006), “Complexity Science and Antitrust?”Antitrust Bulletin, 51 (1), 17–30.

Gundlach Gregory T. (2007), “Aftermarkets, Systems, and Antitrust: a Primer,”Antitrust Bulletin, 52 (1), 17–30.

Gundlach Gregory T. (2010a), “Antitrust Analysis of Resale Price Maintenance After Leegin (part I),”Special Issue of the Antitrust Bulletin, 55 (1), 1–24.

Gundlach Gregory T. (2010b), “Antitrust Analysis of Resale Price Maintenance After Leegin (part II),”Special Issue of the Antitrust Bulletin, 55 (2), 271–76.

Gundlach Gregory T. and Achrol Ravi S. (1993), “Governance in Exchange: Contract Law and Its Alternatives,”Journal of Public Policy & Marketing, 12 (Fall), 141–55.

Gundlach Gregory T. , Block Lauren G. , and Wilkie William L. (2007), Explorations of Marketing in Society. Mason, OH: Thomson.

Gundlach Gregory T. and Bloom Paul N. (1998), “Slotting Allowances and the Retail Sale of Alcohol Beverages,”Journal of Public Policy & Marketing, 17 (Fall), 173–84.

Gundlach Gregory T. , Cannon Joseph P. , and Manning Kenneth (2010), “Free Riding and Resale Price Maintenance: Insights from Marketing Research and Practice,”Antitrust Bulletin, 55 (2), 381–422.

Gundlach Gregory T. and Foer Albert (2004), “Combining Horizontal and Vertical Analysis in Antitrust: The American Antitrust Institute's Roundtable on the Implications of the Work of Robert L. Steiner,”Antitrust Bulletin, 49 (4), 821–40.

Gundlach Gregory T. and Foer Albert (2006), “Complexity, Networks and the Modernization of Antitrust: The American Antitrust Institute's Roundtable on the Science of Complexity and Antitrust,”Antitrust Bulletin, 51 (1), 1–15.

Gundlach Gregory T. and Foer Albert (2007), “The Future of Aftermarkets in Systems Competition: An Overview of the American Antitrust Institute's Invitational Symposium,”Antitrust Bulletin, 52 (1), 1–16.

Gundlach Gregory T. and Foer Albert (2008), “Buyer Power in Antitrust: An Overview of the American Antitrust Institute's Symposium on Buyer Power,”Antitrust Bulletin, 53 (2), 233–40.

Gundlach Gregory T. and Foer Albert (2013), “Antitrust Challenges of Multichannel Distribution and Shopper Marketing,”Antitrust Bulletin, 58 (1), 1–8.

Gundlach Gregory T. and Foer Albert (2015), “A Multidisciplinary Examination of Efficiency in Competition Policy and Antitrust,”Antitrust Bulletin, forthcoming (available from the authors upon request).

Gundlach Gregory T. and Guiltinan Joseph P. (1998), “A Marketing Perspective on Predatory Pricing,”Antitrust Bulletin, 42 (3/4), 883–916.

Gundlach Gregory T. and Loff Alex (2013), “Dual Distribution in Antitrust: Insights from Business Research and Practice,”Antitrust Bulletin, 58 (1), 69–106.

Gundlach Gregory T. , Manning Kenneth , and Cannon Joseph P. (2011), “Resale Price Maintenance and Free Riding: Insights from Multi-Channel Research,”Academy of Marketing Science Review, 1 (1), 18–31.

Gundlach Gregory T. and Mohr Jakki J. (1992), “Collaborative Relationships: Legal Limits and Antitrust Considerations,”Journal of Public Policy & Marketing, 11 (Fall), 101–114.

Gundlach Gregory T. and Moss Diana (2011), “Systems Competition and Challenges to Antitrust Thinking: An Introduction,”Antitrust Bulletin, 56 (1), 1–11.

Gundlach Gregory T. , Moss Diana , and Foer Albert (2014), “Overview: Antitrust as a Multidisciplinary Field,”Antitrust Bulletin, forthcoming (available from the authors upon request).

Gundlach Gregory T. and Murphy Patrick E. (1993), “Ethical and Legal Foundations of Relational Marketing Exchanges,”Journal of Marketing, 57 (October), 35–46.

Gundlach Gregory T. and Wilkie William L. (1990), “The Marketing Literature in Public Policy: 1970–1988,” in Marketing and Advertising Regulation: The Federal Trade Commission in the 1990s, Murphy Patrick E. and Wilkie William L. , eds. Notre Dame, IN: University of Notre Dame Press, 329–44.

Gundlach Gregory T. , Wilkie William L. , and Bradford Kevin D. (2010), “Counter-marketing and Demarketing Against Product Diversion: Forensic Research in the Gun Industry,”Journal of Public Policy & Marketing, 29 (Spring), 103–122.

Leegin Creative Leather Products, Inc. v. PSKS, Inc. DBA Kay's Kloset…Kay's Shoes (2007), 127 S. Ct. 2705.

Moss Diana , Gundlach Gregory T. , and Foer Albert (2011), “Systems Competition and Challenges to Antitrust Thinking,” Special Issue of theAntitrust Bulletin, 56 (1), 1–11.

Palmatier Robert W. , Dant Rajiv P. , and Grewal Dhruv (2007), “A Comparative Longitudinal Analysis of Theoretical Perspectives of Interorganizational Relationship Performance,”Journal of Marketing, 71 (October), 172–94.

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Wilkie William L. , Desrochers Debra M. , and Gundlach Gregory T. (2002), “Marketing Research and Public Policy: The Case of Slotting Fees,”Journal of Public Policy & Marketing, 21 (Fall), 275–88.

Wilkie William L. , Mela Carl F. , and Gundlach Gregory T. (1998a), “Does ‘Bait and Switch’ Really Benefit Consumers?”Marketing Science, 17 (3), 273–82.

Wilkie William L. , Mela Carl F. , and Gundlach Gregory T. (1998b), “Does ‘Bait and Switch’ Really Benefit Consumers? Advancing the Discussion…”Marketing Science, 17 (3), 290–93.