Consumer Research at the Federal Trade Commission: My Experiences from 1992 to 1993

Andrews J. Craig (2001), “The Use of Marketing Knowledge in Formulating and Enforcing Consumer Protection Policy,” in The Handbook of Marketing and Society, Bloom Paul N. and Gundlach Gregory T. , eds. Thousand Oaks, CA: Sage Publications, 1–33.

Andrews J. Craig (2007), “Consumer Protection,” in Explorations in Marketing and Society, Gundlach Gregory T. , Block Lauren , and Wilkie William L. , eds. Mason, OH: Thomson Southwestern, 302–322.

Andrews J. Craig (2011), “Warnings and Disclosures,” in Communicating Risks and Benefits: An Evidence-Based User's Guide, Fischhoff Baruch , Brewer Noel , and Downs Julie , eds. Silver Spring, MD: U.S. Food & Drug Administration, 149–61.

Andrews J. Craig , Burton Scot , and Kees Jeremy (2011), “Is Simpler Always Better? Consumer Evaluations of Front-of-Package Nutrition Symbols,”Journal of Public Policy & Marketing, 30 (Fall), 175–90.

Andrews J. Craig , Burton Scot , and Netemeyer Richard J. (2000), “Are Some Comparative Nutrition Claims Misleading? The Role of Nutrition Knowledge, Ad Claim Type, and Disclosure Conditions,”Journal of Advertising, 29 (3), 29–42.

Andrews J. Craig , and Maronick Thomas J. (1995), “Advertising Research Issues from FTC Versus Stouffer Foods Corp.,”Journal of Public Policy & Marketing, 14 (Fall), 301–309.

Andrews J. Craig , Netemeyer Richard G. , and Burton Scot (1998), “Consumer Generalization of Nutrient Content Claims in Advertising,”Journal of Marketing, 62 (October), 62–75.

Andrews J. Craig , Netemeyer Richard G. , and Burton Scot (2009), “The Nutrition Elite: Do Only the Highest Levels of Caloric Knowledge, Obesity Knowledge, and Motivation Matter in Processing Nutrition Ad Claims and Disclosures?”Journal of Public Policy & Marketing, 28 (Spring), 41–55.

Andrews J. Craig , Netemeyer Richard G. , Kees Jeremy , and Burton Scot (2014), “How Graphic Visual Health Warnings Affect Young Smokers' Thoughts of Quitting,”Journal of Marketing Research, 51 (April), 165–83.

Brinberg David and McGrath Joseph E. (1985), Validity and the Research Process. Beverly Hills, CA: Sage Publications.

Hoy Mariea Grubbs and Andrews J. Craig (2004), “Adherence of Prime-Time Television Advertising Disclosures to the ‘Clear and Conspicuous Standard’: 1990 Versus 2002,”Journal of Public Policy & Marketing, 23 (Fall), 170–82.

Kees Jeremy , Burton Scot , Andrews J. Craig , and Kozup John (2006), “Effects of Alternative Cigarette Warning Messages and Graphic Visuals on Packaging: Implications for the Framework Convention on Tobacco Control,”Journal of Public Policy & Marketing, 25 (Fall), 212–23.

Kees Jeremy , Burton Scot , Andrews J. Craig , and Kozup John (2010), “Understanding How Graphic Pictorial Warnings Work on Cigarette Packaging,”Journal of Public Policy & Marketing, 29 (Fall), 265–76.

Maronick Thomas J. and Andrews J. Craig (1999), “The Role of Qualifying Language on Consumer Perceptions of Environmental Claims,”Journal of Consumer Affairs, 33 (2), 297–320.

Mazis Michael (1980), “An Overview of Product Labeling and Health Risks,” in Banbury Report 6: Product Labeling and Health Risks, Morris Louis , Mazis Michael , and Barofsky Ivan , eds. Cold Spring Harbor, NY: Cold Spring Harbor Laboratory Press, 3–11.

Pechmann Cornelia and Andrews J. Craig (2010), “Methodological Issues and Challenges in Conducting Social Impact Evaluations,” in Scaling Social Impact: New Thinking, Bloom Paul N. and Skloot Edward , eds. New York: Palgrave Macmillan, 217–34.

Pechmann Cornelia and Andrews J. Craig (2011), “Copy Test Methods to Pretest Advertisements,” in Wiley International Encyclopedia of Marketing, Sheth Jagdish and Maholtra Naresh K. , Editors-in-Chief (Vol. 4, Advertising and Integrated Marketing Communications, Michael A. Belch and George E. Belch, eds.). West Sussex, UK: John Wiley & Sons, 54–62.

Petty Ross and Andrews J. Craig (2008), “Covert Marketing Unmasked: A Legal and Regulatory Guide for Practices That Mask Marketing Messages,”Journal of Public Policy & Marketing, 27 (Spring), 7–18.