Ruminations on Theory and Research Scholarship in Marketing

Adair John G. , and Vohra Neharika (2003), “The Explosion of Knowledge, References, and Citations,” American Psychologist, 58(January), 15–23.

Alderson Wroe (1957), Marketing Behavior and Executive Action: A Functionalist Approach to Marketing. Homewood, IL: Richard D. Irwin.

Alderson Wroe (1965), Dynamic Marketing Behavior: A Functionalist Theory of Marketing. Homewood, IL: Richard D. Irwin.

Batra Rajeev , and Vanhonacker Wilfried R. (1988), “Falsifying Laboratory Results Through Field Tests: A Time-Series Methodology and Some Results,” Journal of Business Research, 16(June), 281–300.

Baumgartner Hans , and Pieters Rik (2003), “The Structural Influence of Marketing Journals: A Citation Analysis of the Discipline and Its Subareas Over Time,” Journal of Marketing, 67(April), 123–39.

Borden Neil H. (1946), “Advertising Branded Parts to Consumers,” Harvard Business Review, 25(Autumn), 129–44.

Eaton John P. , Ward James C. , Kumar Ajith , and Reingen Peter H. (1999), “Structural Analysis of Co-Author Relationships and Author Productivity in Selected Outlets for Consumer Behavior Research,” Journal of Consumer Psychology, 8(1), 39–59.

Hargens Lowell L. (2000), “Using the Literature: Reference Networks, Reference Contexts, and the Social Structure of Scholarship,” American Sociological Review, 65(December), 846–65.

Hult G. Tomas , Neese William T. , and Edward Bashaw R. (1997), “Faculty Perceptions of Marketing Journals,” Journal of Marketing Education, 19(Spring), 37–52.

Hunt Shelby D. (2002), Foundations of Marketing Theory. Armonk, NY: M.E. Sharpe.

Koojaroenprasit Narong , Weinstein Art , Johnson William C. , and Remington David O. (1998), “Marketing Journal Rankings Revisited: Research Findings and Academic Implications,” Marketing Education Review, 8(Spring), 95–102.

Peterson Robert (2002), “Marketing is … a Body of Knowledge,” in Essays by Distinguished Marketing Scholars of the Society for Marketing Advances, Woodside A.G. , and Moore E.M. , eds. Boston: JAI Press, 139–69.

Pieters Rik , Baumgartner Hans , Vermunt Jeroen , and Bijmolt Tammo (1999), “Importance and Similarity in the Evolving Citation Network of the International Journal of Research in Marketing,” International Journal of Research in Marketing, 16(June), 113–27.

Powers Thomas L. , Swan John E. , Bos Theodore , and Patton John Frank (1998), “Career Research Productivity Patterns of Marketing Academicians,” Journal of Business Research, 42(May), 75–86.

Price Derek , De Solla J. (1965), “Networks of Scientific Papers,” Science, 149(July 30), 510–15.

Rudner Richard (1966), Philosophy of Social Science. Englewood Cliffs, NJ: Prentice Hall.

Sheth Jagdish N. , and Sisodia Rajendra S. (1999), “Revisiting Marketing's Lawlike Generalizations,” Journal of the Academy of Marketing Science, 27(Winter), 71–87.

Smalley Roger , and Fraedrich John (1995), “Aldersonian Functionalism: An Enduring Theory in Marketing,” Journal of Marketing Theory & Practice, 3(Fall), 1–16.

Summers John O. (2001), “Guidelines for Conducting Research and Publishing in Marketing: From Conceptualization Through the Review Process,” Journal of the Academy of Marketing Science, 29(Fall), 405–415.

Sutton Robert I. , and Staw Barry M. (1995), “What Theory is Not,” Administrative Science Quarterly, 40(September), 371–84.

Theoharakis, Vasilis and Andrew Hirst (2002), “Perceptual Differences of Marketing Journals: A Worldwide Perspective,” Marketing Letters, 13(4), 389–402.

Thomson, Keith Stewart (1994), “Scientific Publishing: An Embarrassment of Riches,” American Scientist, 82(November-December), 508–511.

Wilkie William L. , and Moore Elizabeth S. (2003), “Scholarly Research in Marketing: Exploring the ‘4 Eras’ of Thought Development,” Journal of Public Policy & Marketing, 22(Fall), 116–46.

Winer Russell S. (1999), “Experimentation in the 21st Century: The Importance of External Validity,” Journal of the Academy of Marketing Science, 27(Summer), 349–58.