Activists cannot build political power simply by framing their message in ways that resonate with broader cultural values. To succeed, framing strategies must be integrated with broader movement-building efforts.
References
1.
CroteauDavidHoynesWilliamRyanCharlotte, eds. Rhyming Hope and History: Activist, Academics, and Social Movements (University of Minnesota Press, 2005). Essays on the joys and frustrations involved in collaborations between academics and activists.
2.
LakoffGeorge. Don't Think of an Elephant! Know Your Values and Frame the Debate (Chelsea Green Publishing, 2004). Popularizes many of the most important insights of frame analysis, but implicitly adopts a social-marketing model that ignores movement-building and power inequalities.
3.
OldfieldDuane M.. The Right and the Righteous: The Christian Right Confronts the Republican Party (Rowman and Littlefield, 1996). Describes the methodical movement-building process that helped the Christian Right succeed in its reframing effort.
4.
Rhode Island Coalition Against Domestic Violence (RICADV).Domestic Violence: A Handbook for Journalists (www.ricadv.org, 2000). Offers succinct and practical lessons for journalists on the reporting of domestic violence.
5.
RyanCharlotteAnastarioMichaelJeffreysKaren. “Start Small, Build Big: Negotiating Opportunities in Media Markets.”Mobilization10 (2005):111–128. Detailed discussion of how the RICADV built its media capacity and systematic data on how this changed the framing of domestic violence in the Rhode Island media market.
