This study explored factors that Mexican immigrant parents deem necessary to promote the well-being of their families. Mexican immigrant parents participated in focus groups following the passage of SB1070 in Arizona. Findings revealed four interrelated constructs that parents aim for to strengthen their families: family norms and practices; transmitting Latino culture; work and education; and goals and motivation. Participants' responses broaden and contextualize our understanding of Mexican immigrants' family norms. In light of anti-immigrant policies and sentiment, participants stressed maintaining/transmitting their culture, including the Spanish language, to promote their children's ethnic identity development; they also stated that parents' internal drive is crucial to promoting their families' well-being. Opportunities to ground interventions on Mexican family strengths are discussed.
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