Doing Business Abroad: The Problem of Training for Cultural Differences in Communication

Effective communication is essential for efficient management. Yet, the problem of communication is exacerbated when the manager is required to function in a foreign culture. Communication in a foreign country is often complicated by such cultural influences as the importance of time, space, relationships, and numerous other subtle psychological and sociological factors. Merely learning the language of a host country is not sufficient to effectively conduct business abroad. To be truly effective, a manager must not only understand the language of the host country but must also “have a feel” for its culture. The present article suggests that managers preparing for overseas assignments be familiarized not only with the language of the host country but also with the psychological and sociological norms inherent in that particular culture.