The Impact of a Voluntary Educational Program — Tip it Lightly,Alcohol Awareness Week—On the Drinking Attitudes and Behaviors of College Students

The purpose of this study was to determine the effectiveness of a voluntary educational program — Tip It Lightly, Alcohol Awareness Week — on the drinking attitudes and behaviors of college students. One thousand subjects were randomly selected from a medium-size mid-Western university for the study during the 1979–80 school year. Surveys were mailed to subjects with return envelopes provided. Return rate was 55 per cent for pre-program survey and 45 per cent for the post-program survey. Of those returning the post-program survey, 25 per cent of the students indicated they participated in the voluntary educational program. Chi-square statistics were used to further analyze the percentage differences for the following comparisons: 1) pre-program total population vs. post-program total population, and 2) pre-program total population and post-program participating population. The results of this study revealed that for those subjects who participated in the program, there was a significant improvement in their drinking attitudes and behaviors.