The only way to judge a product's acceptance in the workplace is through its use. However, before a product is released into the marketplace, its developers would like to predict its acceptability in the target market. One predictor of acceptability is usability test results. Typically, usability testing takes place outside of the user's natural environment in a usability test lab, an artificial environment. This article suggest ways in which ethnographic principles, historically used to describe a culture from the point of view of someone within that culture, can be used along with traditional usability testing to predict a product's acceptability in the marketplace.
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