A Profile of Americans’ Media Use and Political Socialization Effects: Television and the Internet's Relationship to Social Connectedness in the USA

This research project traces the media use habits of children and adults. Over time, television consumption is increasing even though computer and Internet activities are also rapidly increasing. The American people are consuming greater amounts of electronic media while traditional newspaper use is declining. It appears that people are not connecting face to face as much as in the past and live more and more in the individualized world of media. Furthermore, a digital divide based on socio-economic status and race is evident. Blacks use television more than Whites and Hispanics and African Americans and Hispanics use the computer less than Whites. Both of the developments of increased media use and the digital divide do not bode well for (1) building the social capital of connectedness, and (2) widening access to political information which fuels democracy. The political socialization process and hence American political culture are developing new patterns which should be carefully monitored in the future.