For a fuller definition of long-range planning, see my “The Critical Role of Top Management in Long-Range Planning,”Arizona Review, XV:4 (April 1966); and my “Long-Range Planning: Concept and Implementation,”Financial Executive, XXXIV:7 (July 1966), 54–61.
2.
For a profile of the successful small businessman, see CollinsOrvis F.MooreDavid G.UnwallaDarab B., The Enterprising Man (East Lansing, Mich.: Bureau of Business and Economic Research, Graduate School of Business Administration, Michigan State University, 1964).
3.
HastingsDelbert C., The Place of Forecasting in Basic Planning for Small Business (Minneapolis: University of Minnesota Press, 1961), p. 23.
4.
GoldeRoger A., “Practical Planning for Small Business,”Harvard Business Review, XXIV:5 (Sept.-Oct. 1964), 151 f.
5.
See my “Making Long-Range Company Planning Pay Off,”California Management Review, IV:2 (Winter 1963), 28–41.
6.
SchabackerJoseph C., Cash Planning in Small Manufacturing Companies, Small Business Administration (Washington, D.C.: U.S. Government Printing Office, 1960).