DruckerPeter F., The Practice of Management (New York: Harper and Brothers, 1954), p. 287.
2.
HerzbergFrederick, Work and the Nature of Man (Cleveland and New York: World Publishing Company, 1966), p. 170.
3.
Ibid., p. 184.
4.
McFarlandDalton E., Cooperation and Conflict in Personnel Administration (New York: American Foundation for Management Research, 1962), p. 49. In contrast to my concern here with internal organization, McFarland's survey focused upon the relationships between the personnel–staff department and those outside of it.
5.
CervantesAlfonso J., “To Prevent a Chain of Super-Watts,”Harvard Business Review, XLV:5 (Sept.-Oct. 1967), 60.
6.
ShostakArthur, “Race Relations: Questions and Answers for Personnel Men,”Personnel Administration, XXVII:4 (July-August 1964), 18.
7.
Herzberg, pp. 171–180. Herzberg provides here a very convincing defense for the kind of reorganization he suggests.
8.
An early, penetrating analysis of this view of marketing strategy can be found in SmithWendell R., “Product Differentiation and Market Segmentation as Alternative Marketing Strategies,”Journal of Marketing, XXI:1 (July 1956), 3–8.
