Beyond Marketing: The Furthering Concept

Kelly Eugene J. , “From the Editor,” Journal of Marketing, XXXI:3 (July 1967), 11.

Bartels Robert , “The General Theory of Marketing,” Journal of Marketing, XXXII:1 (Jan. 1968), 29–33.

Donnelly James H. Jr. Ryans John K. Jr. , “Standardized Global Advertising, A Call As Yet Unanswered,” Journal of Marketing, XXXIII:2 (April 1969), 57–60.

Berenson Conrad , “The R&D: Marketing Interface—A General Analogue Model for Technology Diffusion,” Journal of Marketing, XXXII:2 (April 1968), 8–15.

Sturdivant Frederick D. , “Better Deal for Ghetto Shoppers,” Harvard Business Review, XLVI:2 (March-April 1968), 130–139. Lamale Helen H. , “How the Poor Spend Their Money,” Poverty American Style, Miller Herman P. , ed. (Belmont, Calif.: Wadsworth Publishing Company, 1968), pp. 150–161.

Rostow Walt W. , “The Concept of a National Market and its Economic Growth Implications,” Marketing and Economic Development, Proceedings of 1965 Fall Conference, Bennett Peter D. , ed. (American Marketing Association, 1966), pp. 11–20.

AACSB Bulletin, III (April 1967), 26.

Simon Walter B. , “What Every Young Psychologist Should Know,” Journal of Social Issues, XXIV:21 (1968), 115.

Billington James H. , “The Humanistic Heartbeat Has Failed,” Life, LX:21 (May 24, 1968), 32–35.

Ibid., 34.

“What ACS Members Think About Professional Status,” Chemical and Engineering News, XXXIX (March 1961), 78.