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References
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2.
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, Top Management Planning (New York : Macmillan , 1969 ), pp. 238 –239 .
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8.Ibid. , p. 43 .
9.Forbes (February 1, 1969 ), 30 ; Fortune (March 1967 ), 117 –123ff .
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13.Business Week (February 24, 1968 ), 152 .
14.Think (January-February 1968 ), 4 –7 .
15.Time (January 19, 1968 ), 83 .
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, “The Big Power of Little Ideas,” Harvard Business Review (May-June 1964 ), 6 .