Market Intelligence for Modern Merchants

Levitt Theodore , “Marketing Myopia,” Harvard Business Review (July-August, 1960), pp. 45–56.

Craig David R. Gabler Werner K. , “The Competitive Struggle for Market Control,” in Westing J. H. , ed., Readings in Marketing (New York: Prentice-Hall, Inc., 1953), p. 55; Also, Mallen Bruce , “A Theory of Retailer-Supplier Conflict, Control, and Co-operation,” Journal of Retailing (Summer, 1963), p. 31.

Twedt Dik Warren , ed., 1968 Survey of Marketing Research (Chicago: American Marketing Association, 1969), p. 11.

Greer Thomas V. Walters Charles G. , “Credit Records: Information Tool for Planning,” Journal of Retailing (Spring, 1966), pp. 11–18 ff.

Ryans John K. Jr. , “An Analysis of Appliance Retailer Perceptions of Retail Strategy and Decision Processes,” Proceedings of the September, 1965, Conference of the American Marketing Association, p. 669.

Rich Stuart U. , Shopping Behavior of Department Store Customers (Boston: Division of Research, Graduate School of Business Administration, Harvard University, 1963), p. 227.

McClure Peter J. Ryans John K. Jr. , “Differences Between Retailers' and Consumers' Perceptions,” Journal of Marketing Research (February, 1968), pp. 35–40.

Isaacson H. Lawrence , Store Choice: A Case Study of Consumer Decision Making (New York: Retail Research Institute, National Retail Merchants Association, 1966), p. 78.

Blankertz Donald F. , “The Basement-Store Customer,” Journal of Marketing (January, 1951), pp. 336–340.

Moyer M. S. Snyder G. , Trends in Canadian Marketing (Ottawa: Queen's Printer, 1967), chapter 6.

Moyer Snyder .

Applebaum William , “Measuring Retail Market Penetration for a Discount Food Supermarket–A Case Study,” Journal of Retailing (Summer, 1965), pp. 1–14 and 47.

Isaacson ; Also, Rich Stuart U. Portis Bernard D. , “The Imageries of Department Stores,” Journal of Marketing (April, 1964), pp. 10–15; Also, Martineau Pierre , “The Personality of the Retail Store,” Harvard Business Review (January-December, 1958), pp. 47–55.

Rich Portis .

Cunningham Ross M. , “Customer Loyalty to Store and Brand” Harvard Business Review (November-December, 1961), pp. 127–137.

See, for example, the customers of four kinds of carpeting outlets in, “Segmentation and Carving a Niche in the Market Place,” Journal of Retailing (Summer, 1968), pp. 35–49.

Isaacson ; Also, Rich ; Also, Martineau ; Also, Cunningham .

Myers John G. , “Determinants of Private Brand Attitude,” Journal of Marketing Research (February, 1967), pp. 73–81; Also, Frank Ronald E. Boyd Harper W. Jr. , “Are Private-Brand-Prone Grocery Customers Really Different?” Journal of Advertising Research (December, 1965), pp. 27–35.

See Stafford James E. Greer Thomas V. , “Customer Preferences for Types of Salesmen: A Study of Independence-Dependence Characteristics,” Journal of Retailing (Summer, 1965), pp. 27–33 and 47; Also, Oxenfeldt Alfred , “Consumer Types and Salesman Tactics in Appliance Selling,” Journal of Retailing (Winter, 1963–64), pp. 9–15.

Rich Stuart U. Portis Bernard , “Clues for Action from Shopper Preferences,” Harvard Business Review (March-April, 1963), pp. 132–149.

Dommermuth William P. Cundiff Edward W. , “Shopping Goods, Shopping Centers, and Selling Strategies,” Journal of Marketing (October, 1967), pp. 32–46.

Schapker Ben L. , “Behavior Patterns of Supermarket Shoppers,” Journal of Marketing (October, 1966), pp. 46–49.

Albaum General , “Exploring Interaction in a Marketing Situation,” Journal of Marketing Research (May, 1967), pp. 168–172.

See, for example, Keane John G. , “Some Observations on Marketing Research in Top Management Decision Making,” Journal of Marketing (October, 1969), pp. 10–15; Also, Newman Joseph W. , “Put Research Into Marketing Decisions,” Harvard Business Review (March-April, 1962), pp. 105–112; Also, Davis Robert H. , “Wanted: Sales Managers for Marketing Research,” Journal of Marketing (January, 1965), pp. 55–58.

Wilensky Harold L. , Organizational Intelligence; Knowledge and Policy in Government and Industry (New York: Basic Books, Inc., 1967).

Compare, for example, the monthly newsletter of the Retail Research Society of NRMA with the proceedings of the annual Electronic Data Processing Conference of the Retail Research Institute of NRMA.

Wilensky , pp. 78–79.

Wilensky , p. 40.

McNair M. P. , “Significant Trends and Developments in the Postwar Period,” in Smith A. B. , ed., Competitive Distribution in a Free, High-Level Economy and Its Implications for the University (Pittsburgh: University of Pittsburgh Press, 1958), pp. 1–25; Also, Weiss E. B. , A Reappraisal of New Retail Trends (New York: Doyle, Dane, Bernbach, Inc., 1964), especially pp. 9–10.