The Reliability of Input/Output Analysis for Marketing

Wassily W. Leontief , “The Structure of the U. S. Economy,” Scientific American, CCXII (April, 1965), p. 28.

Wassily .

Input-Output Structure of the U. S. Economy: 1963 (Washington, D. C.: U. S. Department of Commerce, Office of Business Economics, 1969), p.v.

Input-Output Structure of the U. S. Economy: 1963.

Input-Output Structure of the U. S. Economy: 1963.

See “Pushbutton Planning: In Sight for Businessmen,” Business Week (December 15, 1951), pp. 94–102; Evans W. D. , “Marketing Uses of I/O Data,” Journal of Marketing (July, 1952), pp. 11–21; “Input-Output Analysis: Its Uses in Marketing,” Printer's Ink, CCVIIIC (June 24, 1966), 16.

“After Many a Year Comes the Matrix,” Sales Management, (January 15, 1970), p. 54.

“How Input-Output Helped Map the Marketing Strategy of Glass Containers Corp.” Industrial Marketing, LV (January, 1970), pp. 21–25.

Chemical Week, (February 15, 1969), p. 36.

“Input-Outputs New Versatility in Sales and Marketing,” Sales Management, IC (August 15, 1967), p. 41.

“Input-Outputs New Versatility in Sales and Marketing.”

Sales Management (January 15, 1970), p. 54.