Quoted in “Fortune Multinational Report,”Fortune (December 1971), p. 59.
2.
“Many U.S. Companies Sell Products Abroad that are Banned Here,”Wall Street Journal, February 11, 1971, p. 1.
3.
See “Europe's Consumer Uprising: It's More Profitable to Surrender,”Vision (April 15, 1971), pp. 16–22.
4.
For a discussion of the role of international public relations, see: “The Importance of International Public Relations,”California Management Review, Vol. XIII, No. 4 (Summer 1971), pp. 68–78.
5.
IOCU, Consumer Rights: A World View (Proceedings of the 5 th Biennial Conference of the International Organization of Consumer Unions, 1968), p. 24.
6.
Joint FAO/WHO Codex Alimentarious Commission, Information on Activities of Other International Organizations Working on the Standardization of Foods and Related Matters (Rome: April 1971), pp. 3–9.
7.
IOCU, Knowledge is Power (Proceedings of the 6th Biennial World Conference of the International Organization of Consumers Unions, 1970), pp. 115–17.
8.
Joint FAO/WHO Food Standards Programme–Codex Alimentarious Commission, Procedural Manual, Second ed. (Rome: 1969), p. 3.