See, for example, WestonJ. FredBrighamEugene F., Managerial Finance, 4th ed. (New York: Holt, Rinehart, and Winston, 1972) or Van HorneJames C., Financial Management and Policy, 2nd ed. (Englewood Cliffs, N.J.: Prentice-Hall, 1971).
2.
MageeJohn F., “How to Use Decision Trees in Capital Investments,”Harvard Business Review (September 1964), p. 79.
3.
BrownRex V., “Do Managers Find Decision Theory Useful,”Harvard Business Review (May-June 1970), pp. 78–89.
4.
FellnerWilliam, “Distortion of Subjective Probabilities as a Reaction to Uncertainty,”Quarterly Journal of Economics (November 1961), pp. 670–689; EllsbergDaniel, “Risk, Uncertainty and the Savage Axioms,”Quarterly Journal of Economics (November 1961), pp. 643–668. See also KnightF. H., Risk, Uncertainty, and Profit (Boston: Houghton Mifflin, 1921), especially p. 227.
5.
WinklerR. L., “The Quantification of Judgement: Some Methodological Suggestions,”Journal of the American Statistical Association (December 1967), pp. 1105.
6.
BourkeJ. K., “Uncertainty and the Capital Investment Decision,”Paper presented at the 16th Annual Meeting, The Institute of Management Sciences, New York, March 28, 1969, p. 4.
7.
Ibid., pp. 6–7.
8.
HammondJohn S.III, “Better Decisions With Preference Theory,”Harvard Business Review (November-December 1967), p. 141.
9.
SwalmRalph O., “Utility Theory—Insights into Risk Taking,”Harvard Business Review (November-December 1966), p. 123.
