Innovation and Industrial Product Life Cycles

Buzzell Robert D. , “Competitive Behavior and Product Life Cycles,” Wright John S. Gold-Stucker Jac L. (eds) New Ideas for Successful Marketing (Chicago: American Marketing Association, 1966).

Cox William E. Jr. , “Product Life Cycles as Marketing Models,” Journal of Business (October 1967), pp. 375–384

Forrester J. W. , “Industrial Dynamics,” Harvard Business Review (July-August 1958), pp. 37–65.

Kotler P. , “Competitive Strategies over the Product Life Cycle,” Management Science (December 1965), pp. B104–B119.

Levitt T. , “Exploit the Product Life Cycle,” Harvard Business Review (1965), pp. 81–94.

Patton A. , “Stretch Your Product's Earning Years–Top Management's Stake in the Product Life Cycle,” Management Review (June 1959), pp. 9–14, 67–69.

Dean Joel , “Pricing Policies for New Products,” Harvard Business Review (November 1950), pp. 45–53.

Cox William E. Jr. , “Product Life Cycles and Promotional Strategy in the Ethical Drug Industry,” Unpublished Ph.D. Dissertation, University of Michigan, Ann Arbor, 1963.

Polli R. Cook V. , “Validity of the Product Life Cycle,” The Journal of Business (October 1969), pp. 369–400.

Brockhoff Klaus , “A Test for the Product Life Cycle,” Econometrics (July-August 1967), pp. 472–484.

MacKenzie C. F. , “On Marketing's Missing Link—The Product Life Cycle Concept,” Parts I & II, Industrial Marketing (April, June 1971), pp. 42–43, 100–105.

Michael G. C. , “Product Petrification: A New Stage in the Product Life Cycle Theory,” California Management Review (1967), pp. 88–91.

Field G. A. , “Do Products Really Have Life Cycles?”. California Management Review (1971), pp. 92–95.

Bass Frank M. , “A New Product Growth Model for Consumer Durables,” Management Science (January 1969), pp. 215–227.

Ehrenberg A. S. C. , “Predicting the Performance of New Brands, Journal of Advertising Research (December 1971), pp. 3–11.

Barclay William D. , “A Probability Model for the Early Prediction of New Product Market Success,” Journal of Marketing (January 1963), pp. 63–68.

Claycamp H. J. Liddy L. E. , “Prediction of New Product Performance: An Analytical Approach,” Journal of Marketing Research (November 1968), pp. 414–420.

Cox , op. cit., p. 383.

Dean B. V. Sengupta S. S. , “On a Method for Determining Corporate Research and Development Budgets,” in Churchman C. W. Verhulst T. (eds.), Management Sciences Models and Techniques (New York: Oxford University Press, 1960).

See, Aaker David A. , Multivariate Analysis in Marketing: Theory and Application (Belmont, Ca.: Wadsworth Publishing Company, 1971).

Kotler P. , Marketing Management: Analysis, Planning and Control (2nd ed.) (Englewood Cliffs, N.J.: Prentice-Hall, 1974).

Brown W. H. , “Innovation in the Machine Tool Industry,” Quarterly Journal of Economics (1957), pp. 406–425.

Ibid., p. 406.

Baker M. G. , “The Adoption of Industrial Products, An Exploration of the Influence of ‘Management Attitudes’ on the Acceptance of Two Industrial Innovations,” Working Paper, Marketing Science Institute, 1971, p. 60.

Carter C. F. Williams B. R. , Industry and Technical Progress (New York: Oxford University Press, 1957).

Mansfield E. , “Technological Change and the Rate of Imitation,” Econometrica (October 19), pp. 741–767.

Wasson C. R. , “What is ‘New’ about a New Product?” Journal of Marketing (July 1960), pp. 52–56.

Mansfield , op. cit., p. 767.

Rao C. R. , Advanced Statistical Methods in Biometric Research (New York: John Wiley & Sons, 1952).

Robertson T. S. , “The Process of Innovation and the Diffusion of Innovation,” Journal of Marketing (1967), pp. 14–19.

Baker , op. cit., p. 61.

Levitt T. , “Innovative Imitation,” Harvard Business Review, September-October 1966, p. 63.

Corey Raymond R. , The Development of New Markets for New Materials (Boston: Division of Research, Graduate School of Business Administration, Harvard University, 1956).