Successful Business Innovation

Levitt Theodore , “Marketing Myopia,” Harvard Business Review (July-August 1960), p. 46.

Van Camp Robert W. , “Essentials for New Product Success,” in Eastlack J. D. Jr. Tinker Jack and Partners (eds.), New Product Development (New York: American Marketing Association, 1968), p. 3.

“New Product Revolution: Is Management Organized for It?” Printers' Ink (31 October 1958), p. 21.

Ibid., p. 22.

Ibid.

Brand Milton I. , “What is a New Product?” in Brand, Gruber and Company (eds.), The Professional Looks at New Products, Eighth Annual New Products Conference, Bureau of Business Research, University of Michigan (1968), p. 10.

Management of New Products, Booz, Allen & Hamilton, Inc. (1968), p. 5.

Quoted in Schorr Burt , “Many New Products Fizzle Despite Careful Planning, Publicity,” Wall Street Journal (5 April 1961).

Borch Fred J. , “Tomorrow's Customers,” Speech at Sales Executives Club of New Yori, 15 September 1964.

Time (29 March 1963).

Management of New Products, Booz, Allen & Hamilton, Inc. (1960), p. 5.

Quoted in “Key Factors in Corporate Growth,” Management Consultant (1962), pp. 1–4.

Darby Richard H. , “Market Appraisal Equals Market Insurance,” in Marting Elizabeth (ed.), Developing a Product Strategy (New York: American Management Association, 1959), p. 143.

Kraushar Peter M. , New Products and Diversification (Brandon/Systems Press, 1970), p. 3.

Printers' Ink, op. cit., p. 21–27.

Press Release, May 1965, Sales and Marketing Executives International, New York.

Marvin Philip , Product Planning Simplified (New York: American Management Assqciation, 1972), p. 23.

Ibid., p. 25.

Gerlack John T. Wainright Charles Anthony , Successful Management of New Products (New York: Hastings House, 1968), pp. 16–28.

Van Camp , op. cit., p. 8.

Brand , op. cit., p. 10.

Brand , op. cit., p. 12.

Wasson Chester R. , Product Management: Product Life Cycles and Competitive Marketing Strategy (Challenge Books, 1971), p. 29.

Ibid.

Ibid., p. 30.

Ibid., p. 30.

Brady William T. , “New ‘Management of Innovation’ Must Foster Ideas, Halt Boredom, Overcentralization, Distaste for Change,” Advertising Age (4 December 1961), p. 68.

Van Camp , op. cit., pp. 5–6.

“Management of Innovation: Key to the Future,” Management Consultant (1962), pp. 1–4.

McFarland Dalton E. , Management: Principles and Practices (New York: Macmillan, 1969), p. 520.

Stogdill Ralph M. , Individual Behavior and Group Achievement (New York: Oxford University Priess, 1959), p. 213.

Kraushar , op. cit., p. 7.

Kraushar , op. cit., p. 44.

Van Camp , op. cit., p. 4.

Ehrenfried A. D. , “Product Planning—Fad or Function?”, speech to Boston chapter, Technical Marketing Association, Inc., American Marketing Association, 9 June 1963.

Flournoy James H. , “Organizing for and Getting New Product Ideas,” in The Professional Looks at New Products, op. cit., pp. 63–68.

Ibid.

Melberg Albert J. , “How to Get Successful New Products from the Laboratories,” in The Professional Looks at New Products, op. cit., p. 70.

Ibid.

Watton Henry B. , New Product Planning (Englewood Cliffs, N.J.: Prentice-Hall, Inc., 1969), p. 46.

“Management of Innovation,” Management Consultant, op. cit.

Karger Delmar W. , The New Product (The Industrial Press, 1969), p. 13.

Melberg , op. cit., p. 71.

Marvin , op. cit., p. 28.

Constandse William J. , “How to Launch New Products,” MSU Business Topics (1969), p. 18.

Ibid., pp. 29–34.

Brady , op. cit., p. 68.

Melberg , op. cit., p. 72.

Karger , op. cit., p. 22.

Kraushar , op. cit., pp. 46–47.

Marvin , op. cit.

Management of New Products, 1960, op. cit., pp. 8–18.

Wasson , op. cit., p. 128.

Marvin , op. cit., pp. x–xi.

Kline Charles H. , “The Strategy of Product Policy,” Harvard Business Review (July-August 1955), p. 93.

Richman Barry M. , “A Rating Scale for Product Innovation,” Business Horizons (Summer 1962), pp. 37–44.

Scheuing Eberhard E. , New Product Management (The Dryden Press, 1974), pp. 111–118.

Brady , op. cit., p. 67.

Marvin Philip , “Why New Products Fail,” Machine Design (23 November 1961), pp. 109–111.

Drucker Peter , The Practice of Management (New York: Harper & Row, 1954), p. 37.