Job Enrichment in Marketing

Hackman J. Richard Suttle J. Lloyd , Improving Life at Work (Santa Monica, California: Goodyear Publishing Co. Inc., 1977).

“Motivation: From Rags to Enrichment,” Sales Management (15 June 1970), pp. 55–56.

Walker Orville C. Jr. Churchill Gilbert A. Jr. Ford Neil M. , “Motivation and Performance in Industrial Selling: Present Knowledge and Needed Research,” Journal of Marketing Research (May 1977), p. 157.

Bogart Leo , “The Future of Retailing,” Harvard Business Review (November-December 1973), p. 20.

Zeitlin Lawrence R. , “A Little Larceny Can Do a Lot for Employee Morale,” Psychology Today (June 1971), pp. 22–26.

Herzberg Frederick , Work and the Nature of Man (Cleveland World Publishing Co., 1966); and Herzberg Frederick , “The Wise Old Turk,” Harvard Business Review (September-October 1974), pp. 70–80.

Herzberg , “Wise Old Turk,” p. 72.

Hackman J. Richard , Improving the Quality of Work Life: Work Design (Washington, D.C.: Office of Research, U.S. Department of Labor, 1975).

Ibid.

Robey Daniel , “Task Design, Work Values, and Worker Response: An Experimental Test,” Organizational Behavior and Human Performance (October 1974), pp. 264–273.

Hackman J. Richard Oldham Greg R. , “Development of the Job Diagnostic Survey,” Journal of Applied Psychology (April 1975), pp. 159–170.

Wanous John P. , “Individual Differences and Reactions and Job Characteristics,” Journal of Applied Psychology (October 1974), pp. 616–622.

Hackman Oldham , op. cit.

Hackman Suttle , op. cit.