Linking Public Affairs with Corporate Planning

MacNaughton Donald S. , “Managing Social Responsiveness,” Business Horizons (December 1976), p. 19.

Ackerman Robert W. Bauer Raymond A. , Corporate Social Responsiveness: The Modern Dilemma (Reston, VA: Reston Publishing Co., 1976), p. 40.

Lorange Peter Vancil Richard F. , “How to Design a Strategic Planning System,” Harvard Business Review (September-October 1976), pp. 75–81.

The Fundamentals of Issue Management, a monograph of the Public Affairs Council (Washington, D.C., 1978), p. 7.

Ackerman Bauer , op. cit., p. 374.

Ibid., p. 126.