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Managing Brands for the Long Run: Brand Reinforcement and Revitalization Strategies

California Management Review

Impact Factor: 6.1 / 5-Year Impact Factor: 11.1

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First published online April, 1999

Managing Brands for the Long Run: Brand Reinforcement and Revitalization Strategies

Volume 41, Issue 3

https://doi.org/10.2307/41165999

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