Abstract
Our recent paper about a new Facebook addiction scale has stimulated an interesting and very welcome debate among researchers concerning the assessment of excessive use of social networking sites. The critique put forward by Griffiths (2012) is mainly built on the conception of “Facebook” as too narrow of a concept, and that assessment of addiction to social network sites in general would be more appropriate. We argue that the concept of “social network site” is not more specific than “Facebook,” so “Facebook addiction” rather than “social network addiction” is defensible. We acknowledge that more research in this area is needed and point specifically to new and important directions for future research that can shed light on the mechanism of addiction to social network sites.
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