An informal enquiry of the facial expressions of children as they queued up to meet Santa Claus during the 2003 Yuletide season showed that about 8 out of 10 children appeared to be indifferent to seeing Santa. This replication of the study in 2004 resulted in an approximately similar finding. A repeat of these enquiries, in 2005, suggested that the indifference rate appeared to lessen (being somewhat more cheerful) the closer was Christmas.
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