Graded Auditory Stroop Effects Generated by Gender Words

Two auditory Stroop experiments requiring identification of the speaker's sex were conducted. An auditory Stroop effect was expected, analogous to visual effects found in Stroop literature. In Exp. 1 the speaker's sex was identified faster when sex labels (“male” and “female”) and words that imply a sex (e.g., father, grandmother) were congruent with the speaker's sex. In Exp. 2, an auditory semantic gradient was established in which words that were more meaningfully tied to a particular sex produced more Stroop interference. This auditory semantic gradient is analogous to effects found in the visual Stroop literature of a semantic gradient related to color.