Imagery ratings and production m data for value-related words were obtained from 74 Ss, who also completed the Allport-Vernon-Lindzey Study of Values. Significant correlations were found between personal values and imagery scores for value-related words in the theoretical, religious, aesthetic, and economic areas, suggesting differences in the frequency of relevant word-object associations in prior experience. Correlations involving m were also significant in the case of religious, political, and aesthetic areas.
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