The effects of preliminary mail and telephone contacts on response rate and volunteer bias were studied. Advance telephone and mail contacts did not lead to significantly different response rates. The advance telephone contact, however, did give rise to volunteer bias: females volunteered significantly less often than male subjects. Preliminary mail contacts and political stance of the subjects were not related to the volunteering. Instead of advance telephone calls, the use of follow-up contacts seems to be preferable.
References
1.
KerinR. A.PetersonR. A.Personalization, respondent anonymity, and response distortion. Journal of Applied Psychology, 1977, 62, 86–90.
2.
LinskyA. S.Stimulating responses to mailed questionnaires: a review. Public Opinion Quarterly, 1975, 39, 82–101.
3.
NederhofA. J.Impact of interviewer's sex on volunteering by females. Perceptual and Motor Skills, 1981, 52, 25–26.
4.
NederhofA. J.Some sources of artifact in social science research: nonresponse, volunteering and research experience of subjects. Leiden: Pasmans, 1981.
5.
RosenthalR.RosnowR. L.The volunteer subject. New York: Wiley, 1975.
6.
StaffordJ. E.Influence of preliminary contact and mail returns. Journal of Marketing Research, 1966, 3. 410–411.
7.
WisemanF.Methodological bias in public opinion surveys. Public Opinion Quarterly, 1972, 36, 105–108.