Abstract
We hypothesized that in the decodification of connotative aspects of visual chromatic stimuli the periphery of the body plays an important role. In particular we hypothesized that the decodification process of so called “warm” and “cold” colours is related to a real modification of the temperature of the body which is the basis of the “subjective feeling” and of the attribution of the “emotional meaning” to the stimulus. So we have measured the temperature of the body of 36 female psychology students while they were looking at a luminous screen through spectacles in which filters (coloured lenses) of different colours were placed. Analysis indicated that during the perception of so called “warm” colours a statistically significant increase in the temperature of the body appeared. We observed an enhancement of temperature on the left side of the body during the perception with red and yellow filters and a small increase in temperature on the right side of the body with orange and yellow filters. In the discussion of the results we considered also the role of the cerebral dominance in decodification process of the connotative components of stimuli.