Abstract
References
1.
Adams
J.
Laboratory studies of behavior without awareness . Psychol. Bull. , 1957 , 54 , 383 –405 .
2.
Dollard
J.
, &
Miller
N. E.
Personality and psychotherapy. New York : McGraw-Hill , 1950 .
3.
Greenspoon
J.
The reinforcing effect of two spoken sounds on the frequency of two responses . Amer. J. Psychol. , 1955 , 68 , 409 –416 .
4.
Krasner
L.
Studies of the conditioning of verbal behavior . Psychol. Bull. , 1958 , 55 , 148 –170 .
5.
Mandler
G.
, &
Kaplan
W. K.
Subjective evaluation and reinforcing effect of verbal stimulus . Sci. , 1956 , 124 , 582 –583 .