High and low need-for-social-approval Ss were brought together in dyads in a 2 × 2 design. One S played the role of communicator attempting to persuade a receiver to change his attitude. High need-for-social-approval receivers showed more attitude change than low need-for-social-approval and control Ss. High need-for-social-approval communicators produced more conformity to immediate situational demands. Low need-for-social-approval communicators produced more of a change in affect towards the attitude object.
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