On an association test, high-commonality Ss gave more high frequency responses, especially if these words were recently activated in an associative or semantic context; low-commonality Ss gave more infrequent associates, especially just after they appeared in a word list for learning.
References
1.
CanestrariR. E.The effects of commonality on paired associate learning in two age groups. Journal of Genetic Psychology, 1966, 108, 3–7.
2.
MednickS.The associative basis of the creative process. Psychological Review, 1962, 69, 220–232.
3.
PetersonM.JenkinsJ. J.Word association phenomena at the individual level: A pair of case studies. Technical Report No. 16, ONR Contract N8 onr-66216, Univer. of Minnesota, 1957.
4.
SegalS. J.Priming compared to recall following multiple exposures and delay. Psychological Reports, 1966, 18, 615–620.
5.
SegalS. J.The priming of association test responses: Generalizing the phenomena. Journal of Verbal Learning and Verbal Behavior, in press. (a).
6.
SegalS. J.Verbal context as a source of priming of association test responses, including time and position effects in continued associations. Journal of Experimental Psychology, in press. (b).
7.
StormsL. H.Apparent backward association: A situational effect. Journal of Experimental Psychology, 1958, 55, 390–395.
