Motion Pictures for Stimulus Presentation: Development and Uses for Opinion-Attitude Research Interviews

This report has presented a brief description of how a sound motion picture presentation of stimulus material can be developed and used in community survey research. It has pointed out a need for such an instrument and the advantages and limitations of the approach. While the approach has only been used in a restricted manner, to study the differential emphasis placed on behavioral norms in different types of environments, its potential application for other areas of the behavioral sciences appears unlimited.